China news agency, Tokyo, March 25 (Reporter Sun Ran) – March 25, 2010 Tokyo International Anime Fair in Japan, the opening of the Tokyo International Exhibition Center. Chinese Ministry of Culture organized more than 40 domestic enterprises and industrial parks to come to animation exhibition. The rapid development of Chinese animation to become the hottest expo concerns.
Ministry of Cultural Industry in the afternoon, Wujiang Bo, deputy inspector at the “China Day” forum that China’s animation industry, the Government has identified as priorities to support the development of cultural industries, the State Department last year’s government work report also specifically referred to Animation industry, “Premier Wen Jiabao’s visit last year, four animation business.”
By the influence of the economic downturn and the declining birthrate, Japan’s animation industry in 2006 reached saturation. Since then, the Japanese animation industry had to shift the core of the Internet and overseas. China’s existing 360 million young people will undoubtedly become a Japanese anime in its development potential market. Coupled with the two countries are geographically and culturally close to the Chinese and Japanese animation, is becoming a trend.
The contemporary Chinese animation of the status quo, in one sentence is, first-class technology, second-rate story, third-rate marketing. Japan has many years of experience in animation production and distribution and channel, “behind closed doors than find their own way to bring all kinds of international cooperation, the impact of new ideas is a Chinese animation we need most now.” Vice president of Chinese animation Group Co., Ltd. Hu Yue-ming told Xinhua.
Hu Yue-ming is the second exhibition, he brought back 100 million last year, signing co-operation. The first day of this event, he was chasing the Japanese animation companies signed contracts with six. All want to gain access to the Chinese market’s copyright.
